The boundaries of traditional photography were pushed for this PostFinance campaign. This hybrid production seamlessly combines three worlds: authentic people photography, the flexibility of generative AI for backgrounds and high-precision CGI for the so-called 'Smartpoints'.

This project was driven by a comprehensive full-service production, which I led from the initial planning stages right through to final execution. I was responsible not just for the photography itself, but for the entire organizational steering of the project. This included targeted talent casting, as well as curating and leading a specialized team of AI and CGI experts.

Agency: Sir Mary
AI Artist: Nina Lemm @art_and_intelligence
CGI: Tobias Stierli / Flaeck GmbH